Altitude ARENA Supply Side Platform

Altitude ARENA™ is a programmatic platform and suite of tools that enables publishers to amplify revenue and simplify ad operations through technology that increases demand competition and improves fill rates.

  • Automated Demand Competition Engine: Data-driven logic determines how to allocate impressions to competing demand partners (SSPs, DSPs, Exchanges, Networks, Agencies) based on eCPM.

  • Video RTB: Programmatic buyers compete against other publisher demand sources inside ARENA’s competition engine in real-time.

  • Advanced Impression Recovery: AIR technology detects errors and impression losses that occur between video advertising systems.

  • Unified Yield Optimization: Continuous optimization for both video and display in a single platform.

Industry Insight

The Cloud Vs. Hardware

Altitude's Big Data Center

Ad Tech Digest

Week of 3/23

Programmatic Advertising

When Will it Join March Madness?

Programmatic Deconstructed

Vol. 1: The Digital Marketing Ecosystem

News

Altitude Goes Mobile

Launches Mobile Video Platform

AD Rockstar Spotlight

Susanna Nilsson

VIP Dinner at MWC

Altitude and AnyClip

Events

Publishing Summit 2015

March 25 - 27, Vail, CO

AdMonsters Publisher Forum

Aug 23 - 26, Charleston, SC