Altitude ARENA Supply Side Platform

Altitude ARENA™ is a programmatic platform and suite of tools that enables publishers to amplify revenue and simplify ad operations through technology that increases demand competition and improves fill rates.

  • Automated Demand Competition Engine: Data-driven logic determines how to allocate impressions to competing demand partners (SSPs, DSPs, Exchanges, Networks, Agencies) based on eCPM.

  • Video RTB: Programmatic buyers compete against other publisher demand sources inside ARENA’s competition engine in real-time.

  • Advanced Impression Recovery: AIR technology detects errors and impression losses that occur between video advertising systems.

  • Unified Yield Optimization: Continuous optimization for both video and display in a single platform.

Industry Insight

Programmatic Video Complexity

Still Baffling Industry

Programmatic Pulse

Brand Marketing & The Future

Programmatic Video Evolves

Pubs Just Getting Started


Altitude Digital

Hires new CTO

The Rockstar Awards

2014 Holiday Party

Altitude Debuts on comScore

Top 10 Video Advertising Networks

Top 100 Digital Employers

Built in Colorado


Publishing Summit 2015

March 25 - 27, Vail, CO

IAB Leadership

February 2015

Ad Exchanger

Industry Preview 2015

Affiliate Summit West

January 18-20, Las Vegas