Altitude ARENA Supply Side Platform

Altitude ARENA™ is a programmatic platform and suite of tools that enables publishers to amplify revenue and simplify ad operations through technology that increases demand competition and improves fill rates.

  • Automated Demand Competition Engine: Data-driven logic determines how to allocate impressions to competing demand partners (SSPs, DSPs, Exchanges, Networks, Agencies) based on eCPM.

  • Video RTB: Programmatic buyers compete against other publisher demand sources inside ARENA’s competition engine in real-time.

  • Advanced Impression Recovery: AIR technology detects errors and impression losses that occur between video advertising systems.

  • Unified Yield Optimization: Continuous optimization for both video and display in a single platform.

Industry Insight

Viewability

What it Means for Publishers

IAB's OpenDirect

Good for Publishers?

IAB Leadership

Technology Takeaways

News

Meet Bradley Downes

Altitude's New CFO

Events

Mobile World Congress

Mar 2 - 5, Barcelona, Spain

Publishing Summit 2015

March 25 - 27, Vail, CO