Altitude ARENA™ is a programmatic platform and suite of tools that enables publishers to amplify revenue and simplify ad operations through technology that increases demand competition and improves fill rates.
Automated Demand Competition Engine: Data-driven logic determines how to allocate impressions to competing demand partners (SSPs, DSPs, Exchanges, Networks, Agencies) based on eCPM.
Video RTB: Programmatic buyers compete against other publisher demand sources inside ARENA’s competition engine in real-time.
Advanced Impression Recovery: AIR technology detects errors and impression losses that occur between video advertising systems.
Unified Yield Optimization: Continuous optimization for both video and display in a single platform.