Altitude ARENA Supply Side Platform

Altitude ARENA™ is a programmatic platform and suite of tools that enables publishers to amplify revenue and simplify ad operations through technology that increases demand competition and improves fill rates.

  • Automated Demand Competition Engine: Data-driven logic determines how to allocate impressions to competing demand partners (SSPs, DSPs, Exchanges, Networks, Agencies) based on eCPM.

  • Video RTB: Programmatic buyers compete against other publisher demand sources inside ARENA’s competition engine in real-time.

  • Advanced Impression Recovery: AIR technology detects errors and impression losses that occur between video advertising systems.

  • Unified Yield Optimization: Continuous optimization for both video and display in a single platform.

Industry Insight

Programmatic Video Evolves

Pubs Just Getting Started

Programmatic Trends

MAGNA's Latest Predictions

Premium Video

Goes Programmatic

Mobile Advertising

Revenue Doubles YoY

News

Adweek Interview

w/ Ryan Abrahams

New Key Hires

Company Growth

Altitude Accolades

APEX, The Stevies and Lead411

Altitude Closes $7M in Financing

from Silicon Valley Bank

Events

ad:tech New York

Nov. 5th - 6th

Brightroll

Video Summit 2014