Altitude ARENA Supply Side Platform

Altitude ARENA™ is a programmatic platform and suite of tools that enables publishers to amplify revenue and simplify ad operations through technology that increases demand competition and improves fill rates.

  • Automated Demand Competition Engine: Data-driven logic determines how to allocate impressions to competing demand partners (SSPs, DSPs, Exchanges, Networks, Agencies) based on eCPM.

  • Video RTB: Programmatic buyers compete against other publisher demand sources inside ARENA’s competition engine in real-time.

  • Advanced Impression Recovery: AIR technology detects errors and impression losses that occur between video advertising systems.

  • Unified Yield Optimization: Continuous optimization for both video and display in a single platform.

Industry Insight

Programmatic Video Evolves

Pubs Just Getting Started

Programmatic Trends

MAGNA's Latest Predictions

Premium Video

Goes Programmatic

Mobile Advertising

Revenue Doubles YoY

News

Programmatic Inefficiencies

Publisher Solutions

Jeremy Ostermiller

Wins APEX Award

PluggedIn 2014

ad:tech NY's Biggest Bash

Altitude Lends

a Helping Hand

Events

IAB Leadership

February 2015

Admonsters

in Austin

PluggedIn 2014

ad:tech NY

ad:tech New York

Nov. 5th - 6th