Altitude Digital, an online display and video advertising company, has secured $5 million of growth capital from Mercato Partners alongside a new credit facility from Silicon Valley Bank. This capital will be used for key marketing initiatives, new customer acquisition and expanding the company’s technology platforms.
Mercato Partners is known for their expertise in enabling growth through sales execution and channel expansion. Mercato investment team members Alison Wistner and Greg Warnock will join the company’s board of directors. Altitude Digital joins Mercato’s portfolio of well-known investments including recent successes in Fusion-io, Skullcandy and MediConnect Global.
We chose Mercato because of their unique capabilities and experience with market leading companies and accelerated growth,” stated Jeremy Ostermiller, CEO of Altitude Digital. “Mercato understands our business, processes, strategy and unique technology and they bring valuable perspective to our business. We couldn’t be more pleased about this partnership.
With the $5 million investment, Altitude Digital will be able to optimize ad space and operations for online publishers while reaching new, untapped target markets. “Altitude Digital has rapidly and efficiently grown their business while building a technology platform that maximizes publisher advertising revenue,” commented Alison Wistner, director at Mercato Partners. “Altitude has a proven track record of execution and is well positioned to lead the industry in online video advertising.”
About Mercato Partners
Mercato Partners invests growth capital in technology, branded consumer and digital media companies. Founded by sales expert Alan E. Hall and serial entrepreneur and private equity investor Greg Warnock, PhD, Mercato has a distinct competency in helping high growth companies accelerate sales, develop new channels and expand to new markets. For more information about Mercato Partners visit www.mercatopartners.com or call 801-220-0055.