March 31, 2015

Mobile Video Ads: Supply Skyrocketing, But Where’s Demand?

Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop video ads for the next five years. However, premium … Continued


March 30, 2015

Altitude Rocks the 2015 Digiday Publishing Summit

We were proud to sponsor the sold-out 2015 Digiday Publishing Summit with the Altitude Digital Hangout Lounge. Like last year, our lounge provided a fun respite for those looking to … Continued


March 25, 2015

Altitude Ad Tech Digest (Week of 3/23)

Ad Tech News   Altitude Digital Brings Order and Opportunity to Mobile Video Content Altitude Digital announced the launch of its Altitude Mobile Platform earlier this month. The mobile platform … Continued


March 19, 2015

Is it Finally Time for Programmatic to Join the March Madness Party?

Programmatic ad buying technology has existed for nearly half a decade. However, the term gets a lot of attention as if it’s the new idea. And despite all the hype … Continued


March 13, 2015

Programmatic Advertising Deconstructed: The Digital Marketing Ecosystem

Programmatic Advertising: Deconstructed “Programmatic” was chosen by the Association of National Advertisers as 2014’s Marketing Word of The Year.  It trumped popular buzzwords like “content,” “millennials,” “omni-channel” and “transparency.” While it … Continued


March 9, 2015

Altitude Rockstar Spotlight: Susanna Nilsson

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for … Continued


March 4, 2015

Altitude and AnyClip Serve Up a VIP Dinner at the 2015 Mobile World Congress

Altitude and AnyClip Serve Up a VIP Dinner at the 2015 Mobile World Congress In celebration of the transformation of mobile advertising, Altitude Digital and AnyClip co-hosted an exclusive VIP … Continued


March 3, 2015

Altitude Digital Launches Mobile Video Platform

Altitude recently announced the launch of a new mobile-focused video ad platform, extending our suite of monetization tools to help publishers thrive within the quickly evolving programmatic video marketplace. Altitude Mobile will give marketers … Continued


February 26, 2015

What Viewability Means For Publishers Today

Viewability has been touted as the buzzword of 2015, but the truth is that the digital media industry is just starting to tackle the issues surrounding viewability, and will for … Continued


February 26, 2015

Altitude Ad Tech Digest (Week of 2/23)

Ad Tech News   IAB Releases Native RTB Specifications As native and programmatic converge, the IAB has officially released OpenRTB 2.3, a set of native ad specifications to spell out … Continued


February 12, 2015

2015 IAB Annual Leadership Meeting with Altitude Digital

The 2015 IAB Annual Leadership Meeting, themed “Content and the Kingmakers,” was a huge success, bringing over 1,000 of the world’s top digital advertisers together to focus on the evolution … Continued


January 30, 2015

Altitude Digital Appoints Former Groupon Executive Bradley Downes as Chief Financial Officer

Finance, Accounting and Treasury Expert To Guide Privately Held Video SSP Through Sustained Growth   Altitude Digital further expands its veteran talent with the recent addition of Bradley Downes, who … Continued


January 28, 2015

Altitude Sponsoring the IAB Annual Leadership Meeting

In a world where technology rules, we help you rule technology. Meet the people behind the video programmatic machine at the IAB Annual Leadership Meeting, February 8th – 10th Phoenix, … Continued


January 27, 2015

Altitude Visits NikeTown with AudienceScience

AudienceScience and Altitude Digital recently headed to the “sneakerhead mecca,” NikeTown, NYC, on a special quest to find some sick kicks. The five-level megastore is home to a huge selection of customizable … Continued


January 22, 2015

2015 Programmatic Video Predictions

After an innovative 2014 year for programmatic video, 2015 will be a year of maturation as we see increased adoption, performance and consolidation across the industry. So what exactly is … Continued


January 12, 2015

Altitude Digital’s 2014 Year in Review

2014 was a year of tremendous growth, progress and achievement. We are grateful for our loyal publishers and advertising partners who helped us grow nearly 300% year-over-year. We also added veteran talent to … Continued


December 22, 2014

Altitude Digital Appoints Former Federated Media/Lijit Exec Manny Puentes As Chief Technology Officer

Industry Veteran to Spearhead Video SSP’s Programmatic Technology, Inventory Quality Management and Mobile Efforts   Denver – December 19, 2014 – Altitude Digital, a leading video supply side platform (SSP), … Continued


December 18, 2014

Programmatic Video Complexity Still Baffles the Industry

With all of the recent activity in the programmatic space, it’s worth taking a closer look at how well people really understand programmatic video today. Testing their knowledge of programmatic … Continued


December 17, 2014

Programmatic Comprehension: An Inside Look

According to a survey by the ANA (Association of National Advertisers), “programmatic” is 2014’s marketing word of the year. It trumped popular buzzwords like “content,” “millennials,” “omni-channel” and “transparency.” While it may be … Continued


December 10, 2014

The Rockstar Awards (2014 Holiday Party)

On December 6, The Altitude Rockstars dressed to the nines and walked the red carpet at The Inaugural Rockstar Awards and holiday celebration. Held at the Curtis Hotel in Denver, the … Continued