August 26, 2014

Employee of the Month | August 2014

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for … Continued

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August 25, 2014

Global Mobile Advertising Revenue Doubles

According to recent reports from IAB Europe and IHS Technology, global mobile advertising revenue hit $19.3B last year, nearly doubling from revenue generated in 2012. Mobile display, including rich media … Continued

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August 18, 2014

Local Publishers Going Programmatic

A new study revealed that two-thirds (62%) of local publishers are using programmatic technology to sell their inventory. These transactions are being conducted via ad exchanges (58%), supply-side platforms (52%) and direct … Continued

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August 12, 2014

Programmatic Multi-Channel Marketing Using Big Data

Budgets are quickly trending toward programmatic on a global scale as brand marketers seek to deliver better, more consistent results. In a recent study from the CMO Council, they found … Continued

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August 7, 2014

Global Media Outlook Through 2018

In the recent industry report “Global Entertainment and Media Outlook 2014-18,” research firm PricewaterhouseCoopers analyzed and forecasted how consumers and advertisers will be spending their media dollars globally through 2018.  According to … Continued

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August 5, 2014

Publishers Taking Programmatic Approach to Audience Engagement

Nearly all (98%) of U.S. publishers are using a “data-driven, programmatic” approach to audience engagement according to a new study. In other words, most U.S. publishers are now using data to … Continued

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August 4, 2014

Altitude Closes $7M in New Financing from Silicon Valley Bank

Since Mercato Partners’ $5M capital investment in 2012, Altitude Digital has more than doubled in size while maintaining profitability. Today, we are happy to announce that we have closed a … Continued

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August 1, 2014

What is the Future of Real-Time Bidding (RTB)?

Real-time bidding is changing rapidly and experiencing tremendous growth in the digital advertising space. Cordell BaanHofman, VP of Strategic Partnerships, predicts where it might be in years to come.   … Continued

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July 31, 2014

Employee of The Month | July 2014

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for … Continued

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July 29, 2014

How Does Real-Time Bidding (RTB) Benefit Advertisers and Publishers?

How does real-time bidding (RTB) benefit both publisher and advertisers? Cordell BaanHofman, VP Strategic Partnerships, discusses scale, transparency, control and the other factors that make real-time bidding a powerful tool … Continued

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July 28, 2014

2014 AdTech Meetup Corporate Games (Denver/Boulder)

The AdTech Meetup Corporate Games is an annual event where local ad tech companies put their collaboration, creativity and teamwork to the test by competing in challenges against others in … Continued

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July 25, 2014

Cross-Channel Sales Skyrocketing

As users engage in more online product research, Forrester Research predicts that retailers with an eCommerce presence can expect to reap big gains in their retail locations. According to their … Continued

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July 21, 2014

What is Real-Time Bidding (RTB)?

Real-Time Bidding (RTB) is an automated process by which ads are bought and sold online. Cordell BaanHofman, VP of Strategic Partnerships, explains how this system works and why it is … Continued

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July 17, 2014

Look Who’s Watching Now: How Consumers Interact With Online Video

Since 2010, traditional TV consumption has risen by 1%, while digital video consumption has risen a startling 900% according to eMarketer. This meteoric rise in digital video viewing will have … Continued

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July 15, 2014

Altitude Adds The unDesk for a Healthier Workplace

During our recent Denver office expansion, we decided to make things a little healthier around the office, so we partnered with Colorado-based adjustable height desk manufacturer The unDESK. These 24 high-quality … Continued

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July 11, 2014

Looking at 5 Years of Success

It’s hard to believe that only 5 years ago, Jeremy Ostermiller founded Altitude Digital with only $500 and the simple vision to enable web publishers to connect with buyers more efficiently. … Continued

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July 8, 2014

Facebook Acquires Video SSP LiveRail

Just months after introducing their first video-specific ad product, Facebook has acquired video advertising technology company LiveRail. This move will allow Facebook to programmatically pair targeted video ads with available … Continued

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July 2, 2014

Employee of the Month | June 2014

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for … Continued

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June 27, 2014

Programmatic Predictions: 2014 and Beyond

At Altitude Digital, our mission is to deliver the programmatic technologies to streamline the connections between buyers and sellers in online advertising. In just a few short years, programmatic advertising … Continued

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June 25, 2014

Altitude Celebrates 5 Rockin’ Years at The Westword Music Showcase

This Saturday, Denver’s Golden Triangle reverberated with sounds from hundreds of musical acts while Altitude Digital celebrated 5 years of success by sponsoring the Westword Music Showcase VIP & Artist … Continued

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