September 30, 2014

Altitude Adds Veteran Ad Tech Talent as We Experience Tremendous Growth

As we continue to expand our programmatic video capabilities, we have brought in some amazing ad tech veteran talent to the Altitude Digital team. New hires include Ryan Abrahams, VP … Continued

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September 30, 2014

Altitude Attends AdWeek 2014

Advertising Week is the world’s premiere annual gathering of marketing and communications leaders each year in New York City. With more than 250 distinct events, The Week is a hybrid … Continued

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September 24, 2014

Premium Video Going Programmatic

Recently, AOL and Adap.TV partnered up to release the 5th annual “US State of the Video Industry” report.  After surveying more than 350 media and marketing professionals, a trend became … Continued

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September 18, 2014

The Digiday Publishing Summit #AdTechRockstars Giveaway Announced

  The Digiday Publishing Summit 2014 has been an interesting and enlightening experience for us at Altitude Digital. We’ve been lucky enough to meet with and listen to talks by … Continued

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September 18, 2014

It’s Award Season at Altitude Digital

As one of the fastest growing online video advertising marketplaces, Altitude Digital has been receiving a lot of recognition and honors. Most recently, we have been recognized from The Colorado … Continued

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September 11, 2014

The Dmexco #AdTechRockstars Giveaway Winners Announced

  Dmexco 2014 is one for the record books! With over 450 top speakers, 800 exhibitors and more than 30,000 attendees it’s certainly an honor to be part of one … Continued

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September 8, 2014

Altitude Talks Ad Tech at Denver Startup Week

Since 2012, the most creative and forward-thinking innovators have come to Colorado for a week of learning, discussion, networking and more. Held from September 15th – 20th, Denver Startup Week is … Continued

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September 2, 2014

2014 AdTech Corporate Games on Sept 25th!

The AdTech Meetup Corporate Games is an annual event where local ad tech companies put their collaboration, creativity and teamwork to the test by competing in challenges against others in their … Continued

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August 28, 2014

#AdTechRockstars Head to Germany

In line with this year’s event motto “Entering New Dimensions,” the dmexco 2014 conference will feature a broad range of trends and innovations in global digital marketing. With five innovative conference platforms, … Continued

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August 26, 2014

Employee of the Month | August 2014

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for … Continued

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August 25, 2014

Global Mobile Advertising Revenue Doubles

According to recent reports from IAB Europe and IHS Technology, global mobile advertising revenue hit $19.3B last year, nearly doubling from revenue generated in 2012. Mobile display, including rich media … Continued

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August 18, 2014

Local Publishers Going Programmatic

A new study revealed that two-thirds (62%) of local publishers are using programmatic technology to sell their inventory. These transactions are being conducted via ad exchanges (58%), supply-side platforms (52%) and direct … Continued

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August 12, 2014

Programmatic Multi-Channel Marketing Using Big Data

Budgets are quickly trending toward programmatic on a global scale as brand marketers seek to deliver better, more consistent results. In a recent study from the CMO Council, they found … Continued

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August 7, 2014

Global Media Outlook Through 2018

In the recent industry report “Global Entertainment and Media Outlook 2014-18,” research firm PricewaterhouseCoopers analyzed and forecasted how consumers and advertisers will be spending their media dollars globally through 2018.  According to … Continued

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August 5, 2014

Publishers Taking Programmatic Approach to Audience Engagement

Nearly all (98%) of U.S. publishers are using a “data-driven, programmatic” approach to audience engagement according to a new study. In other words, most U.S. publishers are now using data to … Continued

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August 4, 2014

Altitude Closes $7M in New Financing from Silicon Valley Bank

Since Mercato Partners’ $5M capital investment in 2012, Altitude Digital has more than doubled in size while maintaining profitability. Today, we are happy to announce that we have closed a … Continued

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August 1, 2014

What is the Future of Real-Time Bidding (RTB)?

Real-time bidding is changing rapidly and experiencing tremendous growth in the digital advertising space. Cordell BaanHofman, VP of Strategic Partnerships, predicts where it might be in years to come.   … Continued

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July 31, 2014

Employee of The Month | July 2014

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for … Continued

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July 29, 2014

How Does Real-Time Bidding (RTB) Benefit Advertisers and Publishers?

How does real-time bidding (RTB) benefit both publisher and advertisers? Cordell BaanHofman, VP Strategic Partnerships, discusses scale, transparency, control and the other factors that make real-time bidding a powerful tool … Continued

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July 28, 2014

2014 AdTech Meetup Corporate Games (Denver/Boulder)

The AdTech Meetup Corporate Games is an annual event where local ad tech companies put their collaboration, creativity and teamwork to the test by competing in challenges against others in … Continued

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