April 24, 2014

The Global Outlook of Programmatic Advertising in 5 Graphs

Originally led by U.S. innovation, programmatic advertising is spreading globally at an exponential rate. Magna Global has recently released a wide-ranging report that forecasts the programmatic ad market will grow … Continued

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April 23, 2014

Programmatic Advertising: Top 10 Resources

Programmatic Advertising The Top 10 Infographics, Videos and Resources As programmatic advertising continues to grow, so does the confusion regarding how it actually works. It’s no wonder – with SSPs, … Continued

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April 8, 2014

Foodbeast Wins the Digiday Grand Prize

Meet Elie Ayrouth, the proud owner of Altitude Digital’s grand-prize giveaway at this year’s Digiday Publishing Summit - a brand new Marshall Stanmore Bluetooth Speaker! A self-proclaimed food fanatic and Publisher at Foodbeast, we had … Continued

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April 8, 2014

Meet an Altitude Digital Rockstar

March 2014 Employee of the MonthTim McMahon, Director of Operations As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and rewarded for their … Continued

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April 2, 2014

Altitude Rocks out at PluggedIn ad:tech SF 2014

“This year’s best ad:tech party!” – 2014 PluggedIn Partygoer ad:tech San Francisco attendees unleashed their inner-rockstar at Altitude’s PluggedIn pre-ad:tech event! From Tel Aviv to Los Angeles, we drew an … Continued

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March 25, 2014

Defining Programmatic Buying for Agencies

While major agencies have embraced and invested in programmatic buying, new research from Strata Marketing suggests that small and mid-tier shops are still hesitant to commit themselves fully to the … Continued

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March 20, 2014

Altitude Enjoys Nuggets Courtside Experience

This week, The Altitude Rockstars grabbed their gear and headed down to the Pepsi Center for a special Denver Nuggets courtside experience. Donned in brand new team jerseys of our own, … Continued

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March 18, 2014

Altitude Attends Digiday’s Publishing Summit

The 2014 Digiday Publishing Summit is underway!  The sold-out event will highlight the individuals at emerging and legacy publishers staying on top of publishing’s evolving landscape and experimenting with success. … Continued

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March 6, 2014

AdTech Meetup at theTradeDesk: A Recap

If you haven’t been to a Denver/Boulder AdTech Meetup, do yourself a favor and sign up today! Each month, the “AdTech Junkies” get together at a locally sponsored event to mingle, … Continued

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March 4, 2014

Meet Altitude Digital Rockstar | Matt Thompson

We may not be the kind of rockstars that get paid to bang on drums, strum on guitars and scream into microphones, but at least you’re guaranteed our “rockstar” lifestyle … Continued

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February 26, 2014

Altitude Lends a Helping Hand in New Orleans

Being a sponsor at this year’s AdMonsters Publisher Forum in New Orleans was a truly rewarding experience for us at Altitude Digital. Not only did we mingle with some of … Continued

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February 25, 2014

Seeing is Believing: Is SafeFrame 1.0 the Answer for Viewability?

“Putting ads on a publisher page requires balancing the marketer’s need to interact with the viewer with the publisher’s need to ensure a clean a safe visitor experience.” – James … Continued

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February 21, 2014

A New Attribution Metric To Rule Them All

Will new “engagement optimization” metrics allow brand marketers to automate and assign attribution in a similar fashion to performance (ROI) marketers? The outlook is very good. By defining specialized KPI’s, … Continued

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February 17, 2014

2014 IAB Annual Leadership Meeting: The Recap

“Nothing in history of mankind except the invention of writing has enabled more diversity of expression than the internet. Advertising has been the fuel of that freedom of expression. Digital … Continued

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February 17, 2014

Traditional Media Meets Digital | AdTech Meetup

  Traditional Media Meets Digital   Founder and CEO of Altitude Digital, Jeremy Ostermiller, will be speaking at AdTech Denver/Boulder Meetup this week. He will be joined by Adam Muennich, … Continued

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February 11, 2014

IAB Annual Leadership Meeting: Day One & Two Highlights

The Interactive Advertising Bureau’s (IAB) 7th Annual Leadership Meeting, “Marketing 2020: The Digital Agenda,” launched this Sunday with over 1,000 industry-experts in attendance, including CEO of Altitude Digital, Jeremy Ostermiller and others from our executive … Continued

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February 11, 2014

Why Private Exchanges Can Be More Than Just A Publisher Tool

Although private exchanges are most often seen as a way for publishers to capitalize on valuable ad inventory, agencies can also utilize private exchanges to alleviate many of the issues … Continued

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February 10, 2014

Altitude Digital Rockstar | Brandon Paluska

It’s part of our “rockstar” culture and environment where we inspire and want to be inspired by others. We also believe it’s the slightly unexpected recognition and appreciation of employees … Continued

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February 7, 2014

The Real Impact of the Viewability Standards on Publishers

Did you know that according to comScore only 46% of inventory on networks and exchanges is viewable? That’s a startling number for agencies and advertisers who are weighing how quickly … Continued

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January 24, 2014

Jeremy Ostermiller Recognized as a Top CEO in Colorado

In 2009 Jeremy Ostermiller started Altitude Digital with only $500. It was just enough cash to build a website and order business cards. Last year the company had 100% revenue … Continued

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