February 26, 2015

What Viewability Means For Publishers Today

Viewability has been touted as the buzzword of 2015, but the truth is that the digital media industry is just starting to tackle the issues surrounding viewability, and will for … Continued


February 26, 2015

Altitude Ad Tech Digest (Week of 2/23)

Ad Tech News   IAB Releases Native RTB Specifications As native and programmatic converge, the IAB has officially released OpenRTB 2.3, a set of native ad specifications to spell out … Continued


February 12, 2015

2015 IAB Annual Leadership Meeting with Altitude Digital

The 2015 IAB Annual Leadership Meeting, themed “Content and the Kingmakers,” was a huge success, bringing over 1,000 of the world’s top digital advertisers together to focus on the evolution … Continued


January 30, 2015

Altitude Digital Appoints Former Groupon Executive Bradley Downes as Chief Financial Officer

Finance, Accounting and Treasury Expert To Guide Privately Held Video SSP Through Sustained Growth   Altitude Digital further expands its veteran talent with the recent addition of Bradley Downes, who … Continued


January 28, 2015

Altitude Sponsoring the IAB Annual Leadership Meeting

In a world where technology rules, we help you rule technology. Meet the people behind the video programmatic machine at the IAB Annual Leadership Meeting, February 8th – 10th Phoenix, … Continued


January 27, 2015

Altitude Visits NikeTown with AudienceScience

AudienceScience and Altitude Digital recently headed to the “sneakerhead mecca,” NikeTown, NYC, on a special quest to find some sick kicks. The five-level megastore is home to a huge selection of customizable … Continued


January 22, 2015

2015 Programmatic Video Predictions

After an innovative 2014 year for programmatic video, 2015 will be a year of maturation as we see increased adoption, performance and consolidation across the industry. So what exactly is … Continued


January 12, 2015

Altitude Digital’s 2014 Year in Review

2014 was a year of tremendous growth, progress and achievement. We are grateful for our loyal publishers and advertising partners who helped us grow nearly 300% year-over-year. We also added veteran talent to … Continued


December 22, 2014

Altitude Digital Appoints Former Federated Media/Lijit Exec Manny Puentes As Chief Technology Officer

Industry Veteran to Spearhead Video SSP’s Programmatic Technology, Inventory Quality Management and Mobile Efforts   Denver – December 19, 2014 – Altitude Digital, a leading video supply side platform (SSP), … Continued


December 18, 2014

Programmatic Video Complexity Still Baffles the Industry

With all of the recent activity in the programmatic space, it’s worth taking a closer look at how well people really understand programmatic video today. Testing their knowledge of programmatic … Continued


December 17, 2014

Programmatic Comprehension: An Inside Look

According to a survey by the ANA (Association of National Advertisers), “programmatic” is 2014’s marketing word of the year. It trumped popular buzzwords like “content,” “millennials,” “omni-channel” and “transparency.” While it may be … Continued


December 10, 2014

The Rockstar Awards (2014 Holiday Party)

On December 6, The Altitude Rockstars dressed to the nines and walked the red carpet at The Inaugural Rockstar Awards and holiday celebration. Held at the Curtis Hotel in Denver, the … Continued


December 3, 2014

Employee of The Month | November 2014

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for … Continued


November 24, 2014

Altitude Debuts on comScore’s Top Video Advertising Networks

comScore, a leader in measuring the digital world, recently released data from the comScore Video Metrix® service, which provides the most accurate and comprehensive measurement of online video activity across the globe. … Continued


November 23, 2014

Alitude Digital Named in Top 100 Digital Employers in Colorado

We are excited to announce that Altitude Digital landed a spot on Built In Colorado’s first ever ‘Top 100 Digital Companies’ list. The list catalogues Colorado’s top 100 employers in … Continued


November 19, 2014

The Programmatic Pulse: Brand Marketing & The Future

In the beginning, many marketers questioned of the efficacy of programmatic advertising, thinking the technology would create a “race to the bottom.” However, today there are far more optimists than … Continued


November 10, 2014

How Publishers Can Handle Inefficiencies in Online Video Advertising

The growth of programmatic video advertising has allowed companies to deliver technology that helps address key challenges faced by publishers and advertisers. However, some parts of this complex ecosystem are … Continued


November 7, 2014

2014 PluggedIn NY Bash with Altitude Digital

PluggedIn NY 2014 PluggedIn NY 2014 was a pre- ad:tech party hosted by Altitude Digital, which was also cosponsored by Digiday and VideoNuze. This was the event to be seen … Continued


November 6, 2014

Jeremy Ostermiller Named Technology Entrepreneur of the Year

This Wednesday, Altitude Digital joined fellow Colorado business leaders at The Hyatt Regency in Denver to watch Jeremy Ostermiller win the 2014 Technology Entrepreneur of the Year APEX Award. The APEX … Continued


November 3, 2014

PluggedIn 2014: The Premier Ad:Tech Preparty

ad:tech New York’s baddest bash, PluggedIn 2014, is tomorrow night at The 40/40 Club! With a premium open bar, delicious hors d’oeuvres, Jay Z memorabilia and plenty of exclusive swag, … Continued